Why a tree? For Teagan, the significance of the roots was key. She felt that character in our city was something that would give us stability, anchoring us in the best and most difficult times.
As the Executive Team talked through the 'tree' concept, they loved the 'rooted' imagery and felt that the life-giving nature of the tree was very connected to the Character Initiative in Abbotsford.
Many thanks to Teagan Plett, the original concept creator, and Andrew Franklin and the Abby News team for their work on this logo!
Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.